Is Hyundai Trying To Become A Luxury Automotive Brand?
After 40 years of making affordable cars, the car maker is attempting to to remake its image as part of the luxury market.
I’ve never been to these places before, but now I understand why consumers like to spend there. They (luxury brands) don’t emphasize how expensive their products are. Instead, they try to explain why they’re worth it. Now I do the same thing. I focus more on explaining a car’s history, its value and its strengths, rather than just talking about price.
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