IKEA Turns Graffiti Artist With New Banksy-Style Ads [Video]

IKEA Turns Graffiti Artist With New Banksy-Style Ads [Video]
Advertising

The furniture brand channels the popular graffiti artist in its latest campaign created especially for Milan Design Week.

Allie Walker
  • 19 april 2012

Worried about subway ads getting marred by graffiti artists?  One brand isn’t.

IKEA decided to take matters into its own hands, wheatpasting over its own ads in Milan subway stations, a la Banksy and Obey. Created to promote Milan Design Week, IKEA touted the campaign with the tagline, ‘People bring Design to Life’ by pasting stenciled-posters over its subway ads, transforming their traditional out-of-home ads into vibrant, living scenes– and street art.

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