IKEA Viral Contest Urges People To Snap Covert Pics Of Public Nappers

IKEA Viral Contest Urges People To Snap Covert Pics Of Public Nappers

IKEA UK's new contest urges people to snap photos sleeping strangers, earning both participants a chance to win a dream bed.

Alice Chan
  • 4 april 2012

IKEA UK  launched new Facebook campaign to drive its social media presence with a viral photo contest. While promoting its wide selection of bedding and mattresses, IKEA urges its loyal followers to snap photos of people napping, or as IKEA puts it: “sleeping like a princess.” After uploading the photo on IKEA’s Facebook page, the public will vote on the best picture and one lucky winner (and his/her victim) will receive a bed, a mattress to suit the way they sleep, pillows, a quilt, quilt cover and lots of comfy extras like a mattress topper. The packages are each worth up to £1500 (approximately US$2400).

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