IKEA Debuts Its Own Line Of TVs
The furniture giant solves the problem of cable clutter with its new line of all-in-one devices built directly into its furniture.
IKEA recently introduced a completely new line that integrates smart TV and sound systems with furniture. The ‘Uppleva’ features an entertainment unit built into IKEA’s simplistic shelf designs, bringing better aesthetics and functionality to the living room. In collaboration with China’s TCL Multimedia, IKEA was able to integrate an LED HDTV with a built-in Blu-ray player and 2.1 sound system into the wooden stand. Users can get more out of the system by installing optional wireless subwoofer that delivers stereo sound. Although details on the specifics of the entertainment center are still vague, it is rumored that it will be able to incorporate additional devices such as gaming systems and set-top boxes.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.