In-Store Build-A-Bike Kiosks Bridge Online And Offline Retail

In-Store Build-A-Bike Kiosks Bridge Online And Offline Retail
technology

Online retailer Big Shot Bikes offers kiosks in shops that allow customers to design and order custom models.

Emma Hutchings
  • 20 april 2012

Online bike retailer Big Shot Bikes, which offers a range of customizable single-speed bicycles, is aiming to bridge the gap between e-commerce and brick-and-mortar retail by installing its build-a-bike kiosks at select shops. The kiosks allow customers to design and buy their bike online and then have it shipped to the shop where it is assembled. This increases sales for both Big Shot Bikes and the local shop, which can also attract the customer to return for cycling gear, maintenance and other services.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.