In-Store Build-A-Bike Kiosks Bridge Online And Offline Retail

In-Store Build-A-Bike Kiosks Bridge Online And Offline Retail

Online retailer Big Shot Bikes offers kiosks in shops that allow customers to design and order custom models.

Emma Hutchings
  • 20 april 2012

Online bike retailer Big Shot Bikes, which offers a range of customizable single-speed bicycles, is aiming to bridge the gap between e-commerce and brick-and-mortar retail by installing its build-a-bike kiosks at select shops. The kiosks allow customers to design and buy their bike online and then have it shipped to the shop where it is assembled. This increases sales for both Big Shot Bikes and the local shop, which can also attract the customer to return for cycling gear, maintenance and other services.

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