Online retailer Big Shot Bikes offers kiosks in shops that allow customers to design and order custom models.

Online bike retailer Big Shot Bikes, which offers a range of customizable single-speed bicycles, is aiming to bridge the gap between e-commerce and brick-and-mortar retail by installing its build-a-bike kiosks at select shops. The kiosks allow customers to design and buy their bike online and then have it shipped to the shop where it is assembled. This increases sales for both Big Shot Bikes and the local shop, which can also attract the customer to return for cycling gear, maintenance and other services.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in