Posters may soon give you a playful kiss when you get close to them, thanks to innovations from a student research group from Japan's Keio University.

Posters, digital walls, lightbox placements, and other similar ad locations are mostly confined to displaying static advertisements that offer no interaction, but researchers from the Keio University in Japan are working on methods to facilitate interactivity in poster ads. A big fan of Japanese female celebrities or “idols,” researcher Keidai Ogawa sought out to find how posters of these idols can react to their respective viewers. To this end, Ogawa has created an interactive poster system that “kisses” a viewer who gets close enough; when the viewer pulls back, the image subsequently renders a bashful and giggly expression.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in