Pattern Pulp: Interactive Storytelling At Anthropologie

Pattern Pulp: Interactive Storytelling At Anthropologie

Retail brand uses interactive focal points to teach would-be designers and decorators how to incorporate statement pieces into their design palettes.

Shayna Kulik, Pattern Pulp
  • 18 april 2012

It’s been interesting to follow fashion’s toe-dip into the digital sphere. While the translation over the past few years has been a bumpy ride for many (some food for thought here as to why), some brands keep innovating, infusing their gift of storytelling through interactive mediums. Currently, Anthropologie is sharing it’s pattern, color and scale story through poetry-like pins.

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