Innovative Bra Safely Stores Your iPhone In A Secret Pocket

Innovative Bra Safely Stores Your iPhone In A Secret Pocket
Design

This women's undergarment features a discrete compartment to hold your belongings.

Yi Chen
  • 30 april 2012

The JoeyBra has a discrete side pocket that allows the user to forgo her bag and wallet when going out. The compartment can safely store personal belongings such as an ID, credit cards, key, and even a mobile phone. The patent-pending design was created after a survey of 200 young women revealed that 95 per cent of them had trouble finding a place to put their belongings when going out, and 73 per cent of them had lost items due to insufficient pockets.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.