Apple looking to a new technology to make next generation smartphone sleeker and more durable.


Will the iPhone 5 be getting a new look?

News from Korea indicates the next generation iPhone will have a new design–and be made of completely new materials. It's rumored the next iPhone iteration will be made of LiquidMetal, an alloy of titanium, zirconium, nickel, and copper. LiquidMetal, which Apple bought exclusive rights for use in consumer electronics in 2010, is stronger and more durable (think less scratches and dents) than titanium and steel, the current materials used in consumer electronics. The use of LiquidMetal would also allow for a thinner, smaller design without compromising on durability.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in