Film makers are doubling back on past hits, like 'Dirty Dancing', and stars like Bette Midler and Arnold Schwarzenegger.

At a time of plunging DVD sales and an up-and-down box office, the New York Times says that Hollywood is doubling back on past hits, like “Dirty Dancing,” and stars like Bette Midler and Arnold Schwarzenegger. But will the strategy work? NY Times

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in