Bonobos celebrates Earth Day with eco-friendly pants made of recycled material.

Sure, you may have ‘worn’ beer before by accidentally spilling it on yourself, but popular men’s clothing brand Bonobos has figured out a way for you to ‘wear’ beer in a more respectable, fashionable, and most notably, eco-friendly way.

To celebrate Earth Day 2012, Bonobos introduced a special line of environmentally sustainable denim made completely from recycled materials.  The jeans are called Bottle Rockets— aptly named because each pair of jeans contains 3-5 recycled beer bottles.

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