Author Jonah Lehrer's latest book looks at how creative minds work and suggests we can all become more innovative if we try.
This article titled “Jonah Lehrer: We can all be as creative as Picasso… we just have to learn how” was written by Interview by Tim Lewis, for The Observer on Saturday 14th April 2012 23.05 UTC
Jonah Lehrer is the new superstar of science journalism, mixing the approachability of Malcolm Gladwell with an expertise born from studying neuroscience at Columbia University. Imagine: How Creativity Works, his third book, dissects the creative processes of Bob Dylan, WH Auden, a surfer with Asperger’s syndrome and many others. It is sure to become required reading for business leaders but will interest anyone who wants to know more about how the brain works.