Popular Japanese beer brand presents an interesting innovation that can change the entire experience of drinking the classic beverage.

Japanese beer company Kirin has unveiled a new beer with frozen foam in the restaurants of Tokyo this month. The variant, called “Ichiban Shibori Frozen Draft,” features cold Kirin beer topped with frozen beer foam created using a process called Frozen Agitation, wherein air is blown into the beer as it is stirred and chilled.

The foam is very cold at -5 degrees celcius, which, according to Kirin, can help keep the beer below it ice-cold for roughly thirty minutes. Watch a preview of the Ichiban Shibori Frozen draft in the video below:

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