Land Rover’s Anniversary Brings Off-Roading To NYC’s High Line Park

Land Rover’s Anniversary Brings Off-Roading To NYC’s High Line Park
Innovation

See how an empty parking lot gets transformed into an urban off-road driving experience.

Dave Pinter, PSFK
  • 7 april 2012


Land Rover
is celebrating their 25th anniversary since returning to the United States with some special events during the 2012 New York Auto Show. While NYC seemed the perfect place to stage a party, one thing Land Rover vehicles really like was missing. Dirt. So within the span of one day, an empty parking lot adjacent to the High Line Park was transformed into an urban off-road course with several tons of dirt, a junked taxi cab, and construction debris resembling pieces from the High Line.

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