Land Rover’s Anniversary Brings Off-Roading To NYC’s High Line Park
See how an empty parking lot gets transformed into an urban off-road driving experience.
Land Rover is celebrating their 25th anniversary since returning to the United States with some special events during the 2012 New York Auto Show. While NYC seemed the perfect place to stage a party, one thing Land Rover vehicles really like was missing. Dirt. So within the span of one day, an empty parking lot adjacent to the High Line Park was transformed into an urban off-road course with several tons of dirt, a junked taxi cab, and construction debris resembling pieces from the High Line.
The course provided an array of rough terrain challenges for visitors to drive through in a current Range Rover model of their choice. Land Rover driving instructors rode in the passenger seat of each vehicle and offered tips and techniques for smoothly navigating the obstacles. PSFK spoke with Bob Burns, Experience Manager for Land Rover USA who mentioned it is often a challenge to provide potential buyers with time to test the off-road capabilities of Land Rover vehicles from a dealership setting. The off-road experience brings this terrain to the city. The idea for the course in NYC wasn’t to replicate a forest but simulate something more like an urban construction site. Our lap in a 2012 Evoque was about a much fun as you could have.