PSFK founder and editor-in-chief explains his publication's adventure into analog.

Recently, PSFK launched our inaugural print magazine: the first offline publication that we hope to release every quarter. A student, Julia O’Doherty, noticed our initial print run, made an order through Amazon then followed up by asking me to answer some questions to help a project she is working on during her third year BA Fashion Communication and Promotion course at Nottingham Trent University in England. I thought I’d share that Q&A with you to share some reasoning why a new media entity like decided to trial the analog:

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