How many of these TV characters can you guess right?

The latest ad campaign by LEGO includes simple colored building blocks against a pale cream background. On closer inspection, the simple colored-blocks come to life as popular cartoon characters. The TV shows portrayed include The Simpsons, South Park, The Smurfs, Teenage Mutant Ninja Turtles, and Sesame Street.

The clever ‘Imagine' campaign was created by Jung von Matt, a Hamburg-based agency in Germany. Take a look at the ads below and see if you can guess the characters.

#gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 25%; } #gallery-3 img { border: 2px solid #cfcfcf; } #gallery-3 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

LEGO

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in