LEGO launches its Festival of Play, an initiative that recently installed life-sized LEGO trees and flowers in the middle of Sydney, Australia.

LEGO celebrates its 50th anniversary with a nine-month integrated campaign set in Australia. The Festival of Play will feature a whole calendar of events that encourages both the young and old across the country to join in celebrating LEGO through play. Between April and December of this year, the Festival of Play will launch various digital, social, and experiential events  inspired by the famous toy. A central hub – LEGOFestival.com.au – will broadcast monthly calendar initiatives and other information.

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