Lexus To Open Their Version Of Apple’s Genius Bar

Lexus To Open Their Version Of Apple’s Genius Bar

The car manufacturer is adding vehicle technology specialists to their sales departments to educate customers about new features.

Emma Hutchings
  • 13 april 2012

Lexus is mimicking Apple’s Genius Bar concept and training specialists who will help customers understand the advanced tech features of its new models. “Vehicle Delivery Specialists” will introduce customers to their new car and it’s features, while “Vehicle Technology Specialists” will answer any questions about the advanced functions of the car.

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