Lickable Elevator Features Wallpaper Covered In Cake
Artist, Damien Hirst and star chef, Heston Blumenthal have created a lift lined in tasty Jaffa cake stickers.
In many office buildings, most people entering an elevator hardly make eye contact with one another, so the idea of licking the elevator walls together seems completely far-fetched. A new art installation in London begs to differ. Taking inspiration from Willy Wonka, chef Heston Blumenthal, and artist Damien Hirst created Spot of Jaffa. The project took a team of food technicians and artists four weeks to develop with the hope of encouraging some much needed sweet stress relief.
Employees at Engine, a central London-based communications firm, were the first to try the wallpaper, which features 1,325 McVitie’s Jaffa Cakes. Addressing hygiene, a Jaffa Cakes spokesman explained:
The wallpaper consists of Jaffa Cake-flavoured stickers which are removed and replaced once licked. Once a Jaffa Cake flavoured spot is licked the spot is removed by a lift attendant who is in the lift the whole time staff have access. His job is to stop any licking crossover, and potential germ spreading.
From a brand perspective, Jaffa’s intentions are to bring a bit more fun and joy into the lives of overworked office workers. Depending on the reception at Engine, the lickable elevator trend to combat stress may be spreading to other London offices.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common