Lincoln Benchmarking Hospitality For Luxury Brand Reinvention

Lincoln Benchmarking Hospitality For Luxury Brand Reinvention

Top concierges are being enlisted to help develop a personalized shopping experience.

Dave Pinter, PSFK
  • 7 april 2012

Ahead of the 2012 New York Auto Show, Lincoln held a preview launch event for the new 2013 MKZ sedan. This is the car Lincoln is pinning a revival of the luxury brand on. You’ll notice a more refined and sleek exterior design. The most distinctive side is really the back where the tail light become a thin graphic element. While a portion of the event was about the car, Lincoln spent a lot of time talking about how they are planning to transform the Lincoln shopping and buying experience.

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