'Pinkstinks' wants to force retailers to rethink the 'pinkification' of girls' toys.

 Image credit: ‘The Pink & Blue Project,' JeongMee Yoon

This article titled “Why girls aren't pretty in pink” was written by Susanna Rustin, for The Guardian on Friday 20th April 2012 23.04 UTC

Children can be comically fierce in their ideas of which toys are or aren't appropriate: “It's for babies!” or “It's for girls!” they will insist. But when, on a recent visit to a toy shop, Emma Moore's daughter announced that farm animals were for boys, Emma was disappointed.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in