Marks & Spencer Wants You To Swap An Old Piece Of Clothing For A New One

Marks & Spencer Wants You To Swap An Old Piece Of Clothing For A New One
Advertising

The 'schwopping' campaign hopes to encourage shoppers in giving garments to charity when they buy new ones.

Yi Chen
  • 27 april 2012


British retailer Marks & Spencer has partnered with charity Oxfam to introduce a new shopping scheme called ‘schwopping.’ The philanthropic idea pushes the notion of ‘buy one, give one’ culture by encouraging customers to donate an item of clothing to charity whenever they purchase something new from the department store.

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