The makeup brand teams up with the viral YouTube video star to help announce its latest spokesmodel, Charlotte Free.

Maybelline New York reveals its latest spokesmodel, Charlotte Free, this week on YouTube. The promo video stars Patrick Pope, creator of YouTube’s viral “Sh*t Fashion Girls Say” video. Pope, known as P’Trique in the video, parodies people who work in the fashion industry and is one of many uploaders inspired the original “Sh*t Girls Say” video. “Sh*t Fashion Girls Say,” which was released in mid-January as interest in the meme peaked, has been viewed around 1.1 million times on YouTube to date.

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