Maybelline Recruits ‘Sh*t Fashion Girls Say’ Star To Launch New Campaign

Maybelline Recruits ‘Sh*t Fashion Girls Say’ Star To Launch New Campaign

The makeup brand teams up with the viral YouTube video star to help announce its latest spokesmodel, Charlotte Free.

Alice Chan
  • 26 april 2012

Maybelline New York reveals its latest spokesmodel, Charlotte Free, this week on YouTube. The promo video stars Patrick Pope, creator of YouTube’s viral “Sh*t Fashion Girls Say” video. Pope, known as P’Trique in the video, parodies people who work in the fashion industry and is one of many uploaders inspired the original “Sh*t Girls Say” video. “Sh*t Fashion Girls Say,” which was released in mid-January as interest in the meme peaked, has been viewed around 1.1 million times on YouTube to date.

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