MINI Colour One Concept Transforms Car Parts Into Art
The disassembled MINI created by Scholten & Baijings challenges and dissects the car design process.
The process of designing a car really hasn’t changed that much since the 1930’s when GM established the Art and Color studio headed by Harley Earl. The 1939 Buick Y-Job developed by Earl and his design team is credited as the motor industry’s first concept car and was built from drawings and scale models. The tools may have advanced a long way from pencil and clay, but designers today still typically envision the whole exterior and interior when developing a new vehicle.
At the Fuori Salone 2012 in Milan, MINI is debuting a project which dissects and challenges the way cars are designed. The Colour One for MINI created by Dutch designers Scholten & Baijings inverts the process with the aim of discovering new opportunities for design creativity and material use.