MINI Colour One Concept Transforms Car Parts Into Art

MINI Colour One Concept Transforms Car Parts Into Art
Design

The disassembled MINI created by Scholten & Baijings challenges and dissects the car design process.

Dave Pinter, PSFK
  • 21 april 2012

The process of designing a car really hasn’t changed that much since the 1930’s when GM established the Art and Color studio headed by Harley Earl. The 1939 Buick Y-Job developed by Earl and his design team is credited as the motor industry’s first concept car and was built from drawings and scale models. The tools may have advanced a long way from pencil and clay, but designers today still typically envision the whole exterior and interior when developing a new vehicle.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.