The car manufacturer creates a cheeky ad campaign to launch its new model.

To promote the new MINI Roadster, the car manufacturer has turned a corner of Hollywood Boulevard into a “live and exotic” peep show. At a press of a button, the decadent velvet curtain raises to reveal the new car model rotating on a turntable. Complete with smoke, music, disco ball, and neon lights, it immerses the audience in a captivating and fun experience.

The live peep show will be open 24/7 until the end of the month. The clever outdoor display is part of MINI’s cheeky ad campaign with the tagline, “The new MINI Roadster. Now open for ogling.”

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