How A Passionate Cyclist Turned Frustration Into A Successful Start-Up [Need to Know]

How A Passionate Cyclist Turned Frustration Into A Successful Start-Up [Need to Know]
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Abe Burmeister, founder of Outlier couldn't find a pair of pants that would hold up while biking in the rain--so he decided to make his own.

Allie Walker
  • 28 april 2012

Originally published in PSFK’s Need To Know Magazine Volume 1

Abe Burmeister, co-founder of the innovative performance clothing company Outlier, explains how his idea for a company grew out of a personal frustration- and why he decided to be an an e-commerce only company:

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