How One Shopping-Addict Transformed Retail Into A Story-Telling Experience [Need To Know]
How Rachel Shechtman melds story-driven content and marketing to create a new experience for shoppers.
Originally published in PSFK’s Need To Know Magazine Volume 1.
Rachel Shechtman is the founder of Cube Ventures, a retail and marketing consultancy. She brings her strategies to life through STORY, a new physical, retail marketing experience that has the point of view of a magazine, changes like a gallery and sells things like a store. Rachel explains the project to PSFK:
We are ready for new retail models—both for brands and consumers. As a technology savvy culture, we get news and information every second, and in other formats through daily newspapers and monthly magazines; yet, most stores refresh goods four times a year and renovate after many years.