How One Shopping-Addict Transformed Retail Into A Story-Telling Experience [Need To Know]
How Rachel Shechtman melds story-driven content and marketing to create a new experience for shoppers.
Rachel Shechtman is the founder of Cube Ventures, a retail and marketing consultancy. She brings her strategies to life through STORY, a new physical, retail marketing experience that has the point of view of a magazine, changes like a gallery and sells things like a store. Rachel explains the project to PSFK: