How Rachel Shechtman melds story-driven content and marketing to create a new experience for shoppers.

Originally published in PSFK’s Need To Know Magazine Volume 1. 

Rachel Shechtman is the founder of Cube Ventures, a retail and marketing consultancy. She brings her strategies to life through STORY, a new physical, retail marketing experience that has the point of view of a magazine, changes like a gallery and sells things like a store. Rachel explains the project to PSFK:

We are ready for new retail models—both for brands and consumers. As a technology savvy culture, we get news and information every second, and in other formats through daily newspapers and monthly magazines; yet, most stores refresh goods four times a year and renovate after many years.

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