How One Shopping-Addict Transformed Retail Into A Story-Telling Experience [Need To Know]

How One Shopping-Addict Transformed Retail Into A Story-Telling Experience [Need To Know]
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How Rachel Shechtman melds story-driven content and marketing to create a new experience for shoppers.

Allie Walker
  • 28 april 2012

Originally published in PSFK’s Need To Know Magazine Volume 1

Rachel Shechtman is the founder of Cube Ventures, a retail and marketing consultancy. She brings her strategies to life through STORY, a new physical, retail marketing experience that has the point of view of a magazine, changes like a gallery and sells things like a store. Rachel explains the project to PSFK:

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