IDEO's Ryan Jacoby explains how organizations need to open up and listen to feedback in order to move forward.

Originally published in PSFK’s Need To Know Magazine Volume 1. 

Recently, we interviewed Ryan Jacoby  —  who helps clients incubate new businesses, design new offerings, and craft innovation strategies at IDEO — for our Need To Know Magazine. We asked him to explain how a company or an individual can increase their ‘innovation leverage:'

Instead of ‘scaling innovation,’ focus on increasing your innovation leverage.

Scaling innovation often means enabling hundreds or even thousands of individuals within an organization to become more productive participants in the innovation process. While a lofty goal, most organizations aren’t going to transform an organization without years of work and significant investment.

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