Filmmaker Uses Nike’s Ad Budget To Travel The World
Casey Neistat gives his own personal interpretation of the slogan 'Make It Count' for Nike's latest campaign.
Director Casey Neistat from the HBO show The Neistat Brothers, was given a lump sum of money from Nike to interpret the brand’s new slogan ‘Make It Count.’ Rather than making a commercial movie, Neistat instead used the money to travel the world with his friend Max until their funds ran out. He documented his 10-day expedition which included locations in France, Africa, South Africa, Singapore, and Thailand.
The end video is just as inspiring and reminds the viewer that life is a finite thing and therefore, people should make every moment count by trying something new and daring. Neistat can be seen in the candid shots wearing Nike’s latest product FuelBand. The high-tech bracelet is able to record daily activities like walking, jogging, or simply doing chores, and calculate the amount of energy used.
Watch the inspiring video below:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.