Filmmaker Uses Nike’s Ad Budget To Travel The World

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Casey Neistat gives his own personal interpretation of the slogan 'Make It Count' for Nike's latest campaign.

Yi Chen
  • 10 april 2012


Director Casey Neistat from the HBO show The Neistat Brothers, was given a lump sum of money from Nike to interpret the brand’s new slogan ‘Make It Count.’ Rather than making a commercial movie, Neistat instead used the money to travel the world with his friend Max until their funds ran out. He documented his 10-day expedition which included locations in France, Africa, South Africa, Singapore, and Thailand.

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