Fragrance Company Recreates The Scent Of New Apple Products

Fragrance Company Recreates The Scent Of New Apple Products
Arts & Culture

Fragrance company, Air Aroma, has produced an unique scent that is reminiscent of the opening the iconic products for the first time.

Alice Chan
  • 17 april 2012

Air Aroma collaborated with Melbourne-based artistic group – Greatest Hits – to create a unique fragrance that smells of an Apple product being opened for the first time. Artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn wanted to encompass the Apple product scent, right down to the smell of the plastic wrap covering the box, the printed ink on the cardboard, and the aluminum laptop. To source this particular scent, Air Aroma had to contact fragrance suppliers in the South of France to send samples of fragrances with the aroma of glue, plastic, rubber and paper. Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances. The blends, each with unique recipes were then tested in the Air Aroma laboratory until a final fragrance was ultimately selected.

The fragrance debuts in the artists’ exhibition in Melbourne – ‘De facto Standard’ where it will be diffused with the Air Aroma Aroslim diffuser for the duration of show. The Apple unboxing scent was created for use at this particular exhibition only and is not available for purchase.

Air Aroma

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