New Balance Boston’s Digital Community Board Gives Real-Time Running Updates

New Balance Boston’s Digital Community Board Gives Real-Time Running Updates
Design

New retail installation featuring dynamic content launches close to the finish line of the Boston Marathon.

Emma Hutchings
  • 17 april 2012

Almighty has launched a permanent retail installation for New Balance at it’s Experience Store in Boston, near to the finish line of the Boston Marathon (which took place yesterday). The digital board enhances the brand’s support of the local running community and can be viewed by people who pass by the store.

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