New Balance Store Uses Pick-Up And Play Video To Sell

New Balance Store Uses Pick-Up And Play Video To Sell
technology

Sports brand's new flagship outpost uses RFID to tell stories to browsing shoppers.

Piers Fawkes, PSFK
  • 21 april 2012

In PSFK’s last Future of Retail report, we talked about the system that department store LL Bean had been trialing to help shoppers make decisions about buying shoes. In that example, when a shoe was removed from its stand, it would trigger a video to play nearby to explain the story behind it, and give other additional information.

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