The sportswear brand has joined forces with the space agency to find new methods to minimize the world's garbage.

Last week NASA and NIKE kicked off “LAUNCH: Beyond Waste Challenge” to find 10 “game changing” innovations that could revamp current waste management systems. The immediate steps are to find new methods to minimize waste or alter it into new products. In the long term, the goal is to have these new waste processing systems aid space travel in the future.

Those interested in participating in the program have until May 15 to submit ideas for the elimination, transformation and mitigation of waste. LAUNCH is also seeking proposals for waste reduction education and financial strategies. This initiative welcomes any innovations that can help with waste diversion or zero-waste strategies that can benefit in households, communities, businesses or industry.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in