Athlete Runs Cross-Country For Nike To Show The Power Of Sports

Athlete Runs Cross-Country For Nike To Show The Power Of Sports
technology

Jason Lester is trekking across the U.S. to share the message for Nike's 'Journey for a Better World' campaign to inspire hope and rally communities.

Emma Hutchings
  • 25 april 2012

Nike’s Better World – The Journey site uses digital storytelling to enable viewers to follow the mission of ultra-endurance athlete Jason Lester. On March 19th, he began a journey from New York City to Oregon, running and cycling 4,800 miles across the United States over 102 days. Along the way he is spreading the Nike message that a better world starts with sport, stopping at 39 Nike stores to share how sport inspires hope, instills discipline, raises confidence and rallies communities.

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