Nissan Capitalizes On NYC Taxi Of Tomorrow Debut
A perk of supplying NYC's new taxi is NIssan getting to 'own' the color yellow.
A top story at the 2012 New York Auto Show is the debut of the production version of the NYC Nissan ‘Taxi Of Tomorrow’. The formal unveiling was expected following the Design Expo Nissan held last fall which previewed the interior of the new cab.
We wondered to what degree Nissan would use the taxi contract as a channel to promote their consumer vehicles. The answer is clear for anyone walking the blocks surrounding the Javits Convention Center. Nissan has a billboards on 10th Ave as well as one directly across from Javits. The latter is double sided and features an animated door panel which slides open to reveal the interior.