Nissan India Launches Bollywood Movie Cast On Facebook

Nissan India Launches Bollywood Movie Cast On Facebook

Nissan's direct-to-consumer film features Bollywood star Ranbin Kapoor in a fantasy race through India to reunite two lovers where a mystery fleet of 100s of blue Nissans save the day.

Don Michael Acelar De Leon
  • 4 april 2012

In a move unprecedented in the history of Indian Cinema, Nissan India launched New Star of India, a promotional campaign to create the world’s first Bollywood movie that was cast on Facebook. Over 2500 aspiring actors auditioned to land one of the 20 coveted slots to act alongside Ranbir Kapoor, one of Bollywood’s biggest stars.

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