Oakley Plans To Launch Its Own Brand Of AR Glasses
Eyewear manufacturer has innovative technology to rival Google's 'Project Glass.'
At the start of this month, Google secretly began testing its augmented reality goggles with selected employees. The prototype eyewear allows users to view messages, videos, maps, and images in real-time. Now, Oakley has confirmed that it's testing similar technology that will rival Google's ‘Project Glass.'
Colin Baden, CEO of Oakley, stated in an interview that:
As an organization, we’ve been chasing this beast since 1997. Ultimately, everything happens through your eyes, and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform.