Oscar de la Renta Broadcasts Bridal Show Live On Pinterest

Oscar de la Renta Broadcasts Bridal Show Live On Pinterest
technology

High-fashion designer promotes runway event in real-time on the pinboard social media site.

Yi Chen
  • 26 april 2012


Renowned fashion house, specializing in gowns and evening wear, Oscar de la Renta, used Pinterest to showcase its latest collection. The bridal show in New York was ‘live-pinned’ as pictures were uploaded onto the popular social media site in real-time as models walked down the runway. There were also photos from backstage where models were seen getting their hair and makeup done.

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