Paul Smith Launches A Pop-Up Bike Shop Inside Harrods

Paul Smith Launches A Pop-Up Bike Shop Inside Harrods
Design

The British designer's concept shop features cycling jerseys, printed t-shirts and a made-to-order bicycle service.

Emma Hutchings
  • 12 april 2012

Luxury department store Harrods launched an exclusive collaboration with British designer Paul Smith this week. In an interesting experiment, its 5th floor sports department is hosting his new cycling collection and pop-up concept shop. The installation space features vintage cycle magazines, posters and pictures, and there is a selection of Rapha + Paul Smith cycling jerseys, a capsule collection of bold printed T-shirts and a made-to-order bicycle service from manufacturers Condor, Brompton, Mercian and Paris.

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