New matchmaking experience lets guests pick a potential partner based on their natural body chemistry.

Pheromone Parties are a new type of dating service created by Georgia-based artist Judith Prays. They drill down to the basics of attraction and matchmake dates based on the scent samples of guests. Those taking part are instructed to sleep in a clean cotton t-shirt for 3 nights in a row to capture their odor and bring this in a ziplock bag to the party. The bags are then given a number and labeled pink for girl or blue for boy. They are then places on a table with only the guest knowing what their shirt’s number is, and everyone can smell the bags throughout the party.

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