Step inside this exclusive Madewell trailer to try on jeans or have your hair braided.

Fashion retailer Madewell will be coming to a location near you to provide you with a more intimate shopping experience. The pop-up store is actually a vintage Airstream and will be driven across the U.S. in a week-long roadtrip. The campaign kicked off on 12 April starting in New York City and will end in Seattle, stopping in 12 other cities along the way.

Inside the trailer, you can find a selection of clothes, accessories and a denim bar to find the perfect pair of jeans. Satisfied customers can then go online to find and purchase the items. In addition, the pop-up store will also include a braid bar where visitors can get their hair done in one of three styles. The campaign also includes social media giveaways, and in-store promotions.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in