Our first issue of Need To Know Magazine explores the subject of innovation.

PSFK's first exploration into print magazine publishing is now available online. Our inaugural Need To Know Magazine looks at the subject of innovation at how creativity in action builds better businesses.

Volume 1 includes the thinking of: Jonathan Harris of Cowbird, Faris Yakob of MDC Partners, Rachel Shechtman of STORY, John Bielenberg of Project M, Ryan Jacoby of IDEO, Ayesha Khanna of the Hybrid Reality Institute, Allan Chochinov of the SVA, Rob Walker of Significant Objects, futurist and filmmaker Jason Silva, Thrillist co-founder Ben Lerer, Gerald Richards of  826 National, Tom Moore of Mandalah, Anthropologist Grant McCracken, Abe Burmeister of Outlier, Todd Carmichael of La Colombe Torrefaction, Simon Collins of Parsons, Keith Yamashita of SYPartners, Nick Barham  of W+K Tomorrow, Artist Shantell Martin, and Graham Hill of LifeEdited.

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