PSFK Goes Shopping At STORY’s Innovative Retail Space [Need To Know]

PSFK Goes Shopping At STORY’s Innovative Retail Space [Need To Know]
technology

See the outtakes from PSFK's Need to Know Magazine shoot at Rachel Shechtman's interactive, transactional storytelling experience.

Allie Walker
  • 28 april 2012

Catalina Kulzar recently visited STORY to capture some images for  PSFK’s Need To Know Magazine Volume 1, finding a store filled with colorful merchandise. ‘Color’ was the current theme of STORY, but had Catalina visited the store 6 weeks earlier or later, she’d have found an entirely different looking store.

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