Springwise: Spain Offers Teaser First Chapters Of Novels On Trains

Springwise: Spain Offers Teaser First Chapters Of Novels On Trains

Using QR code technology passengers can interact with posters to get free reading material with the goal of improving literacy.

Dory Carr-Harris, PSFK
  • 17 april 2012

The Netherlands has already introduced an initiative to get commuters reading through the VertragingsApp, which offers up short stories based on travel time. Now the Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed QR codes with links to the first chapters of popular novels on its trains as part of the National Reading Plan, with the aim to encourage citizens of Spain to get into a good book.

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