A revolutionary website tracks fashion trends in Paris, Milan, and Antwerp creating unique data visualizations.

If you're the kind of person who always wants to wear the same hues of clothes as that of your surroundings or preferred fashion hotspots, then Pimkie Color Forecast is the perfect color trendspotting tool for you. The revolutionary service maps the dominant color trends of Paris, Milan, and Antwerp in real-time based on the clothes of pedestrians, which are caught by cameras installed in each city and rendered into pixels through a software developed by interactive artist and developer Pedro Miguel Cruz.  Colors are then gathered into bulks of hourly, daily, weekly, or monthly trends and reflected on the Pimkie website for the viewer's reference.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in