Piers Fawkes: Retailers — Stop Making Bad, Real-World Web Sites
Stores can't compete with services better delivered by the efficiencies of the web but should instead focus on the art of the human experience.
Earlier this week I was on stage at the Shopper Marketing Summit in Chicago as a keynote speaker. While I was introducing my talk about the Future of Retail, I spoke – as I usually do – about how while the findings of PSFK’s report on the subject suggests that technology can actually help create a more human experience in store, often electronics and systems suck the soul out of the shopping experience.
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