The Power Of Narrative By Determining An Object’s ‘Value’ [Need to Know]

The Power Of Narrative By Determining An Object’s ‘Value’ [Need to Know]
Retail

Rob Walker explores the impact storytelling has on the perception of worth.

Allie Walker
  • 28 april 2012

Originally published in PSFK’s Need To Know Magazine Volume 1

Rob Walker, a contributing writer to the New York Times Magazine, talks with PSFK about his Significant Objects project, a literary & anthropological experiment that demonstrates that the effect of narrative on any given object’s subjective value can, in fact, be measured objectively.

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