How Rolls-Royce Differentiates With Personal Experience

How Rolls-Royce Differentiates With Personal Experience
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As the car company markets its Phantom II range, CEO Torston Müller-Ötvös talks to PSFK about how the brand connects with prospective and existing customers.

Piers Fawkes, PSFK
  • 7 april 2012

PSFK sat down with the CEO of Rolls-Royce this week to discuss the future of the luxury car-maker. Chief Executive Torston Müller-Ötvös talked about the launch of the second series of the Phantom range and explained how the brand connects with prospective and existing customers.

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