The Oscar-nominated actor teams up with America's favorite doe-eyed ingenue in Apple latest ads, which went to air on US television this week.

Samuel L. Jackson & Zooey Deschanel are featured in the new series of ads running on US television this week, promoting Apple‘s voice-controlled iPhone assistant Siri.

A staple feature of the iPhone4S, Siri is reportedly still in beta testing — meaning there are a few glitches still being refined. The ads are an unusual move for the US consumer electronics corporation, who don't commonly use celebrity endorsements to promote their products.

Watch the ads below:



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