Viewers get to listen to a new track while shopping for their favorite look.

Online fashion store SSENSE has created the world’s first shoppable music video. The retailer collaborated with Iggy Azalea, FKi, and Diplo on their latest music release ‘I Think She’s Ready.’ The musicians are wearing the Spring/Summer 2012 collections from designer fashion brands including Phillip Lim, Givency, and Alexander McQueen.

The viewer can click on small square blocks that hover over items to pause the video and bring up what the artist is wearing. By clicking on any of the items, another screen opens up where the customer can see the product in more details and purchase it online.

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